Tuesday, April 2, 2019

How to Create a Salon Refill Product Program

How to Create a Salon Refill Product Program

refill-station-program

Now more than ever, consumers are becoming more aware of the environmental impact of the goods they are buying. Today’s savvy clients are leaning towards businesses who are making valid efforts in cutting their environmental impact. And as holistic hair stylists, we are in the best position to turn their awareness into action.

Research shows that compared with other recyclable materials, plastic takes the longest to decompose. Thus, experts are predicting that in 2050, plastic packaging will outnumber marine life if we don’t make changes to our plastic consumption soon.

Our solution: A Salon Refill Product Program. Implementing this Program will not only benefit your business sales-wise but, more importantly, it also allows you to become a more sustainable, eco-friendly salon.

Grab our ultra useful Salon Refill Product Program Tips!

oway-refill-station

Create an eye-catching product refill station.

Your display area is often the first and last thing your clients see when they enter and exit your salon, so it is important to create an eye-catching display area for your Refill Station. This helps generate enough curiosity and interest to get your clients to check out how it works and jump on your newest initiative.

You can either make your own shelves or purchase from thrift stores and craft stores, then neatly arrange the products.

Limited on space? Not a problem! You can use your back bar area as your Refill Station area by simply stocking up on your best-selling products that come in professional sizes, like Hair Baths and Conditioners.

Create an attention grabbing Refill Station Sign.

A Refill Station Sign or shelf talkers are integral to the success of your Refill Station, so make sure they stand out. Place a “Refill Station” sign above the products so clients immediately know what the shelf is for. You can also add business cards and product labels that your clients can read while waiting to be serviced, but be sure to keep the message short and simple. Many salons use Green as font color for their shelf talkers as it’s often associated with being Eco-Friendly.

Make it interactive.

Allow your clients to experience refilling their own salon containers, or watch their stylist do so. This makes them an active participant in solving environmental problems, thus keeping them involved and invested in your initiative.

The Program is also a great opportunity to introduce other Oway and O&M products and their benefits to your clients. Let them smell and test the products and you’ll be surprised how this practice can boost your salon retail sales.

Explain your eco-initiative.

Highlighting the benefits of the Refill Station to your clients and how they’re helping the environment by participating is a sure-fire way to get them on board. Below are some of the Program’s benefits to your clients and the environment:

Benefits For Your Clients

  • Decrease Product Cost by 15%
  • Feel Good About Being More Eco-Friendly
  • Have Fun Interacting with Refill Station Display

Benefits For the Environment

  • Decrease Carbon Emissions
  • Decrease Consumption of Finite Resources
  • Increase Natural Purity of Animal Habitats

The production, transportation, and consumption of  a single plastic container produces an estimated carbon footprint equal to 82.8 grams (about 3 ounces) of carbon dioxide. Multiply that to the billions of tons of plastic waste in our landfills and we got astronomically high quantities of greenhouse gases crowding the Earth’s atmosphere, resulting in global warming.

Encouraging clients to participate in your Refill Program allows them to cut their plastic consumption and reduce their carbon footprint in the process.

salon-refill-program

Reward your clients.

Offering rewards is a proven way to entice clients into participating in your Refill Program. Put up signs like: “Bring me back to be refilled and receive 15% OFF” and you won’t even have to convince them.

Start your own Refill Station with these kits!

Ready to create your own Salon Product Refill Program?

Grab our FREE Salon Product Refill Program Guide below!

oway-refill-program

Get helpful tips on how to jump start your own Refill Product Station for your eco-friendly salon!

First Name * Last Name * Email * Edit with WPBakery Page Builder



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Friday, March 22, 2019

Trending Hair Colors This Week – Vol. 84

Trending Hair Colors this Week - Vol. 84

organic-hair-color

As the temperatures are starting to rise and spring fever is kicking into high gear, we’re obsessing over pops of color and spring flowers. From muted pastels to golden hues, we’ve hand selected six new shades that will get you excited for the season!

With spring flowers in mind, take a look at these captivating hues!

oway-hair-color

Prime Primrose Hair Color Formula

oway-hair-stylist

Ideal Iris Hair Color Formula

Hair by @joshuathehairartist

This color looks just like a freshly bloomed Primrose shaking off the winter's snow! Here's how to achieve a hue with the right amount of frost and pastel.

Hair by @eyecandysimplyorganic

You can still make a statement and be demure. This formula calls for peek-a-boo pops of color but with a soft and muted vibe.

ammonia-free-hair-color
organic-hair-color

Perfect Peony Hair Color Formula

Delightful Daffodils Hair Color Formula

Hair by @lalunacolors

Who doesn’t love a pastel pink hair color? It’s so versatile that anyone can pull it off. Look pretty in pink with this formula.

Hair by @stephenie_organic.styles

Gold hues are classic but this one is so on key for the season. Get this daffodil-inspired locks with this hair color formula!

ppd-free-hair-color
resorcinol-free-hair-color

Hip Hyacinth Hair Color Formula

Cheeky Cherry Blossoms Hair Color Formula

Hair by @bree.hancock

Smokey purple tones look intimidating to formulate but it’s really quite simple. This has so much dimension it looks like a field of Hyacinths.

Hair by @hairbykotay

This is just so pretty, the name Cherry Blossoms doesn’t do it justice! Keep this pastel pink light and airy like flowers with this easy one-step formula.



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Wednesday, March 20, 2019

10 Air Purifying Plants To Detoxify Your Salon

10 Air Purifying Plants To Detoxify Your Salon

air-purifying-plants-indoors

If the idea of an eye-catching new salon plant didn’t grab your attention, just wait until you hear the detoxifying benefits of these indoor air purifying plants! For a plant to make our list, it must meet the following requirements:

  • Hard to Kill
  • Eliminate Common Salon Air Pollutants
  • Aesthetically Pleasing Salon Decoration

In case you are wondering which airborne chemicals decrease salon air quality the most, we made this handy chart for you below:

5 Most Common Salon Air Toxins
INGREDIENT FOUND IN FACTS
Formaldehyde Permanent Straightening Treatments, Keratin Treatments, Nail Polish, Nail Polish Hardeners Known Human Carcinogen
Ammonia Hair Color, Perm Systems, Window Cleaners, Floor Waxes Corrosive, damages cells upon breathing, swallowing or skin contact, Respiratory Irritant
Benzene Hair Colors, Plastics, Pesticides, Detergents, Synthetic Fibers Known Human Carcinogen, especially Leukemia
Trichloroethylene Hair Extensions Glue, Lace Wig Glue Long term exposure causes liver, kidney and skin damage

 

Best Indoor Air Purifying Plants for the Salon

 

air-purifying-plants-NASA

Peace Lily

Eye-catching and easy-to-care for, Peace Lily’s would look beautiful in a salon of any size. Their elegant white spathes and low maintenance care routine, make them an all-around all-star plant to have on display at the salon.

Removes: formaldehyde, trichloroethylene, benzene and ammonia.
Care Tips: Low light or medium, indirect sunlight – soil: evenly moist; water weekly

indoor-plants-hard-to-kill

Aloe Vera

This healing succulent has multiple uses in the salon. It removes formaldehyde and benzene from the air, but it’s soothing gel can come in handy when you get the occasional hot tool burn. Tip: Our tribe of holistic hair stylists love to mix freshly cut aloe into fruit water for an extra kick of Vitamin E, or on clients with sensitive scalps!

Removes: formaldehyde, benzene
Care Tips: Loves sunlight, allow soil to dry between waterings

air-purifying-plans-indoor

English Ivy

 

These mesmerizing, vine-like plants can make a striking statement in any organic salon. Not only does it remove benzene, formaldehyde and trichloroethylene, it removes airborne mold and feces. Yes, feces. So, don’t be afraid to put English Ivy in your salon restroom.

Removes: benzene, formaldehyde, trichloroethylene, mold, feces
Care Tips: moist, even soil – water weekly, thrive in bright to low light

 

6-air-purifying-plants

Azalea

If you prefer a pop of brightly colored blooms for the salon, look no further than azaleas! This evergreen plant can thrive in salon without direct sunlight and even eliminates formaldehyde from the air. However, you’ll want to opt for greenhouse azaleas, as they’ll be able to survive indoors.

Removes: formaldehyde
Care Tips: prefers moist, even soil, humidity, cooler temperatures

 

best-indoor-air-purifying-plants

Weeping Fig

The Weeping Fig requires a bit more tender love and attention, but it’s intricately twisted trunk makes a beautiful statement in the salon.

Removes: Benzene, formaldehyde, ammonia

Care Tips: bright light, allow soil to dry between waterings, sensitive to temperature changes

air-purifying-plants

Spider Plants

The Spider Plant’s name is as interesting as its namesake but it's actually really lovely! With its unique look, you can hang it up or place it on counters - just make sure it doesn’t get too much direct sunlight.

Removes: formaldehyde, xylene and toluene

plant-purifiers

Bamboo Palm

The Bamboo Palm is exotic and captivating in appeal with its gorgeous patterned palms. Caring for this plant requires minimal effort. Just water the plant when the soil is dry, prune dead ends and you are all set. 

Removes: benzene, formaldehyde, trichloroethylene, xylene and toluene

salon-air-purifier

Gerbera Daisies

The Gerbera Daisy is hard to resist as they come in so many different vibrant colors. Brighten and enliven any space with an arrangement of these pretties. These will last weeks too if you provide it with adequate lighting.

Removes: benzene, formaldehyde, trichloroethylene, xylene and toluene

Care Tips: For optimal care, these flowers benefit from monthly fertilizer feedings.

air-toxin-purifier

Dracaena Marginata

This plant is sure to attract attention with its interesting spiky appearance! It gets its sinister name from the red stem variation that resembles dragon blood.

Removes: benzene, formaldehyde and trichloroethylene

Care Tips: These are independent plants that need a little bit of light and only water once soil is dry
salon-air-purifiers

Mother in Law’s Tongue  

This plant has a few names and all of them don't sound very pleasant but we assure you this plant has a pretty pattern and adds flair on shelves or cute corners.

Removes: benzene, formaldehyde, trichloroethylene, xylene and toluene

Care Tips: Because these have succulent leaves it's advised to allow this plant to dry in between waterings.



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Friday, March 15, 2019

Trending Hair Colors This Week – Vol. 83


Trending Hair Colors this Week - Vol. 83

Spring is in the hair! It's the commencement of the Spring Equinox and with St. Paddy’s Day festivities around the corner, we felt inspired! Make a statement this season with these bold, vibrant and unique hues of green and gold.

Check out these St. Patty's Day-inspired hair colors!

Celtic Knot Hair Color Formula

organic-hair-color

Hair by Kristina Fetto of Grow Organic Salon

Balayage: Oway Hbleach + Oway Hcatalyst 20 Volume

Glaze: 30 drops Oway Hmelt Blue Charm  + 10 drops of Oway Hmelt Green Harmony

Finish: Oway Htone 9 Volume Cream Developer for 15 mins.


Erin go Blonde Hair Color Formula

ammonia-free-hair-color

Hair by @ashleydenettehair

Highlight: O&M Ammonia Free Keratin Powder Lightener.

Lowlight: O&M CØR.color 7.34 Golden Copper Blonde. Only pull some of the lowlights all the way through so that the ends stay blonde.

Tone: O&M CØR.color 10.3 Lightest Golden Blonde.

Irish Spring Hair Color Formula

oway-hcolor

Hair by Tyler Fenix

Mix: 5 grams Oway Hbright +25 grams of Oway Hmilk No Stress Conditioning Treatment +100 drops of Oway Hmelt Blue Charm.

Process: 15 minutes. Result should be a light pastel or yellow green.

Rinse and towel dry the hair.

Glaze: Oway Hmelt Blue Charm directly on ends.




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Thursday, March 14, 2019

Spring Cleaning: How to Spark Joy in the Salon Marie Kondo Style

How to Spring Clean the Salon Marie Kondo Style

spring-cleaning-marie-kondo-style

Tidying up is not just about decluttering - it's also about leaving room for things that *truly* matter for your inner peace and space. Do the things you have in the salon give you joy? Or are you holding on to things because you should or they've served purpose in the past?

This Spring, give your salon a fresh start. Inspired by Marie Kondo's popular KonMari Method™, we’ve put together five hassle-free ideas that will leave your salon clean and sparkling. 

Spark joy in the salon with these cleaning and tidying techniques! 

Marie-Kondo


image source: people.com

Step One: Pre-cleansing ritual.

Marie Kondo suggests starting your cleaning experience with greeting your space and saying thanks for all the wonderful memories and opportunities it has provided you. 

Step Two: Purify the air.

organic-essential-oils

Once your pre-cleaning ritual is complete, purify your space of any negative energy by burning sage (aka smudging) or diffusing pure essential oils. This will set a joyful mood and a more positive atmosphere as you tidy up your salon.

You can also use our all-natural Oway Bio-Rich Water to replace your air fresheners. This versatile spray is made from essential oil hydrolates, so it contains properties needed to detoxify and freshen the air.

Step Three: Organize by category.

Many of us love to organize our things according to season or room. Unfortunately, doing this can lead to having similar items scattered in different areas of the salon.

If you have a small suite, you need to make use of your space mindfully, and this is where the KonMari Method™ comes in.

Marie Kondo's method is all about simplicity. Organizing items by category, such as Tools, Garments, Accessories, etc. will help you save time looking for them and putting them away. For tiny accessories like clips or bobby pins, Oway’s signature amber glass jars are perfect. They're infinitely recyclable and make for cute decor, too. 

how-to-organize-salon-products

Image Source: Mavrick Studio Salon

Step Four: Discard and donate anything that you don't need.

Obvious things like leftover hair color and other unused salon treatments should be properly discarded. Donate old salon tools to businesses or individuals who would find use for them. But before you toss them aside - Marie Kondo suggests thanking each item for serving its purpose. 

However, this concept is not only limited to physical items. Sometimes as we transition to a more holistic lifestyle, we have a hard time ditching our old ways. To ensure that your salon is as green as possible, ask yourself: Are the products I'm using contain chemicals that may harm the health of my team and clients? Are the ingredients cruelty-free and ethically sourced? Are my tools, equipment and furniture eco-friendly and made from sustainable materials?

oway-tratto

Step Five: Freshen up your linens.

Make sure your linens are folded and stacked neatly and upright, so that they look tidy and are easy to find. Keep them extra fresh with Oway Tratto Fabric & Lingerie Spray, it's the ultimate luxury spray and enlivens the atmosphere with a bubbly and warm citrus blend. You can spritz it on your Oway Regenerated Cotton Collection salon garments as an inviting treat for your team and clients.


An important part of the KonMari Method™ is to “tidy everything at once”. It’s more rewarding if you are able to complete the project the same day. If you have a large space, get your staff or loved ones to participate in tidying up to encourage teamwork. The idea is to create a space that sparks joy and who better to do it with than the people closest to you? 🙂



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Thursday, March 7, 2019

90’s Hair: Modern Spins on Decade Classics

The 90's have made a major comeback! From butterfly clips to twists, everywhere you turn the 90’s are here and it looks like the trend is sticking around for a while. We've compiled a few hairstyle favorites from the time period that you can replicate in the salon with a more updated and modern spin.

Here are some inspired hair trends from the decade!

rachel-friends-hairstyle

Image Source: Warner Bros.

The Rachel Wave

Hair by @thehairparlourkc

Jennifer Aniston absolutely rocked the tousled, just-got-out-of-bed look. This popular do’ had tons of shine. Here’s how to create this with a more current feel.

  • This look can be updated by implementing a fresh shag cut.
  • Using a straight razor, carve texture and layers into the natural wave.
  • Use a concoction of Oway Curly Potion and Oway Smoothing Cream to run through hair.
  • Diffuse dry.
julia-roberts-hairstyle

Image Source: Pinterest

The Julia Curls

Hair by @_thehalfrican

Julia Roberts had the ideal head of curls in the 90’s. Natural curls were a hit then and, luckily, resurfaced in recent years. Here's how to recreate and modernize the style. 

  • This look is mainly about the haircut. Follow the shape of the head with layering to build volume and shape.
  • Cleanse the hair and rinse thoroughly. Add a lot of water while raking through sections of hair.
  • Use a scrunching method with Oway Curly Hair Potion while the hair is flipped upside down.
  • Rake through Oway Smoothing Cream.
  • Depending on the density of the hair adjust amount of cream to use. Section hair down the middle about a quarter for each side.
  • Diffuse dry.
courtney-cox-hairstyle

Image Source: InStyle/Steve Granitz/WireImage

The Courtney Cut

Hair by @lexismithhair

Bobs have always been timeless and a staple in the 90’s. Courtney Cox rocks this style with frontal highlights. For a modern approach;

gwen-stefani-hairstyle

Image Source: cuffarophoto.com

The Space Buns

Hair by @headrushsalonct

Gwen Stefani always had vibrant hair color and styled it with the ever popular-double space buns. Here’s how to refresh this decade favorite.

  • For this fun 90’s look, Use Oway Thermal Stress Protector before curling with a 1” wand. Let the hair cool before running fingers through.
  • Spritz hair with Oway Sculpting Mist.
  • Put some Oway Water Resin on fingertips to do the dutch braids in the mohawk section. Pull the braids out a little bit so they are not so tight to the head.
  • Secure the braid with an elastic and lightly tease the leftover ponytail before twisting it into a knot.
  • Use bobby pins to secure it and pull apart some sections of the buns to shape them.
  • Finish with Oway Sculpting Mist to set the style in place.
cindy-crawford-hairstyle

Image Source: cindy.com

The Casual Cindy

Hair by @mirandak_kolors

Cindy Crawford serves 90's laid back and casual. To translate the "effortless" hair look into a more modern 'do, use natural texture and softer foiling.

selena quintanilla hairstyle

Image Source: The Source

The Selena Signature

Hair by @alejandra_abloom

The half up, half down ponytail is the signature hairstyle of the decade. Emanate a Selena Quintanilla vibe with this new twist!

  • Take freshly shampooed hair and spray liberally throughout the hair from root and ends. Comb and work through.
  • Take Oway Shaping Putty to emulsify in the hair and work throughout the length of the strands.
  • Blow-dry 75% with a diffuser.
  • Next take Oway Sea Salt Spray and apply to the regrowth and continue to scrunch dry with a diffuser to help set the curl. Dry to 100%.


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Thursday, February 28, 2019

Oscars 2019 Award-Winning Hair

It’s the biggest night of the year for a lot of your favorite celebrities. As the awards season comes to an end, we had all eyes on the best hair of the evening. Here’s how to replicate our top picks of Hollywood glam-style-and-color for yourself!

Check out our top choices!  

Jasmine Tookes

COLOR

1. Layer back to back glosses on hair.

2. Start with 1/2 O&M CØR.color 4.3 Golden Brown, 1/2 O&M CØR.color 0.0 Clear and 2 parts O&M CØR.color 5 vol Activator. This will give the hair a soft golden glow like the sunshine!

3. Wash and apply the same mix again, this time with the addition of CØR.restore Part One to add extra strength and nourishment to the hair.

3. Layer the color to create tonality and thicken the hair shaft by layering the color around it.

4. Rinse, then apply CØR.restore Part Two.

5. Shampoo and condition.

STYLE

1. Start by spritzing the hair with O&M Know Knott Detangling Spray to detangle and O&M Frizzy Logic Finishing Shine Spray for nourishment.

2. Gently dry hair using fingers only to keep the texture in the hair. To avoid frizz, use low speed, medium heat.

3. Once 100% dry, pull the hair into a high pony sitting above the crown. Secure with elastic that’s fine and will have incredible grip.

jasmine-tookes-oscars-2019

Image Source: Harper's Bazaar

4. Around the base, attach some hair wefts which you have toned using the same same formula for a perfect match.

5. Secure and braid with client’s real hair and the weft together. Braid all the way to the end and secure the ends. Wrap the ends to create a blunt finish to hair.

6. Take the pony and knot to form a top knot with the pony trailing from the side.

7. Spray hair with O&M Frizzy Logic Finishing Shine Spray, and use a fine tooth comb to get rid of any frizzy pieces.

8. Use a few drops of O&M Frizzy Logic Shine Serum onto hands and pull through pony to the ends.

Taylor Hill

COLOR 

taylor-hill-oscars-2019

Image Source: Celeb Mafia

1. Start with some fine painting around the hairline. Use O&M Paint Powder Clay Lightener with O&M CØR.color 30 vol Activator to achieve a soft contrast between natural and lightened hair.

2. On damp hair, apply a glaze of 1/2 O&M CØR.color 0.0 Clear and 1/2 O&M CØR.color 5.8 Light Pearl Brown. This will give the hair a pearlescent glow.

3. For added nourishment, we used the O&M CØR.restore Treatment Kit to pump the hair with amino acids. This will also help to lock in color pigments.

STYLE

1. Use O&M Know Knott Detangling Spray and O&M Atonic Thickening Spritz into towel-dried hair. Remove 80% of moisture.

2. Next, apply O&M Rootalicious Root Lift Spray from roots to ends to volumize hair. Continue to dry using the large O&M Volume Curve Hair Brush to create maximum root lift and soft waves.

3. To reinforce the wave, use a large size curling iron and work this through all the hair with sections away from the face.

4. Apply a light spray of O&M Original Queenie Firm Hold Hairspray to set style and allow hair to cool. Back comb from the hairline to crown. Then brush the hair into an exaggerated wave. Smooth side of hair to behind the ear, then secure with pins.

5. Set in place with O&M Queenie. Set the hairline in place and roll hair to the side then secure.

6. Use a large tooth basin comb and brush through hair to soften waves.This will create an almost equestrian look to the hair.

7. Spray with O&M Queenie to finish.

Miley Cyrus

COLOR

1. To achieve this beachy glam, go back to basics. Start with a full head of fine weave foils, using the O&M Ammonia Free Keratin Blue Powder Lightener. Lighten and lift while keeping the strength and quality of hair.

2. Rinse, shampoo, condition and then apply the toner to the hair. Mix O&M CØR.color 9.6 Very Light Violet Blonde with 2 parts O&M CØR.color 5 vol Activator,

Then process for 20 minutes

3. Finish with O&M The Power Base Protein Treatment a plant derived protein formula that will strengthen and nourish hair.

STYLE

1. Apply O&M Know Knott Detangling Spray and O&M Project Sukuroi Gold Smoothing Hair Balm to damp hair.

2. Remove some moisture, then apply more O&M Project Sukuroi to ends. Smooth hair out but do not straighten.We want to keep the volume and texture.

miley-cyrus-oscars-2019

Image Source: Allure

3. Once dry, use a medium size curling iron to create soft curls throughout the hair.

4. Create a part, then apply O&M Style Guru Styling Cream onto hands and scrunch through dry hair. Do this to create a wet/damp look to the curls. Keep applying to mid lengths and ends for an 80’s feel.

5. To seal the look, use O&M Frizzy Logic Finishing Shine Spray to lock in moisture and give a glossy shine.

Lady Gaga

lady-gaga-oscars-2019

Image Source: InStyle/FRAZER HARRISON/GETTY IMAGES

COLOR

1. To create this icy blonde, you will need to decolorize the hair first.  

2. Lighten the hair using Oway Hbleach Butter Cream Lightener and Oway Hcatalyst 40 Volume Cream Developer. The hair should be lifted to yellow or white. Make sure you successfully remove as much underlying yellow as possible from the hair.  

3. After bleaching, rinse and then use Oway Hmilk No Stress Conditioning Treatment to help equalize porosity. Leave on for 5 to 10 minutes.  

4. Finally, tone any remaining yellow out of the hair with Oway Hcolor 11.17 Frosted Platinum and Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde.

5. After processing the toner and seeing the platinum tones, use Oway Hbalance Post-Color Neutralizing Shampoo to restore the hair's proper pH and use Oway Hbalance Post-Color pH Mask to lock the toner in.

STYLE

1. This sleek and classy style can be achieved by adding Oway Flux Potion all over to the hair. Then blow dry the hair in the opposite direction of the growth pattern, to provide extra volume to the look.  

2. Add a dime size bit of Oway Smoothing Cream throughout the midshaft and ends to give a sleek look. It is perfect for taming any fly-aways that are present.

3. Use a back comb technique and spray Oway Sculpting Mist to secure as you gently brush the hair back into a sleek, modern day version of a french twist leaving out a top and front section.

4. Work a small amount of Oway Boho Pomade through the midshaft and ends of the sections left out.  

5. Working from a side part, create a two level sweep and securely pin into the back. Lock everything in place with a final dusting of Oway Sculpting Mist.

6. Finish the style with a light spritz of Oway Glamshine Cloud to create shimmer and extra glam!

Michelle Yeoh

COLOR

1. To create this rich and dark color start from a natural level 3. Or the hair may be colored with Oway Hcolor 3.0 Natural Dark Brown and Oway Hcatalyst 20 Volume Cream Developer.  

2. Hand paint some dimensional pieces with the Oway Hbleach Butter Cream Lightener and Oway Hcatalyst 20 Volume Cream Developer to create a contrast and give the appearance of naturally lightened hair.  

3. Decolorize to copper, then tone with Oway Hnectar 7.9 Marron Glace Blonde and Oway Htone 9 Volume Cream Developer.  

4. Cleanse the color from the hair using the Oway Hbalance Post-Color Neutralizing Shampoo to restore the hair's proper pH and lock the color in with Oway Hbalance Post-Color pH Mask.   

STYLE

1. Apply Oway Volumizing Root Spray to the regrowth and then Oway Smoothing Cream to the midshaft and ends.

2. Blow dry the hair upside down for maximum volume and until 85% dry.

3. Finish the blow dry with an extra extra large round brush to create smoothing and volume to the hair.

4. Complete the look with a light spritz of Oway Glamshine Cloud for a sparkling glow.

michelle-yeoh-oscars-201

Image Source: PopSugar/ Getty / Jeff Kravitz

Ashley Graham

ashley-graham-oscars-2019

Image Source: @justinemarjan/ Frazer Harrison / Getty Images / Cosmopolitan

COLOR

1. Root melt Oway Hcolor 6.01 Ash Natural Dark Blonde from the new growth area and softly blend into some of  the mids and ends of the hair.

2. Then, use Oway Hbleach Butter Cream Lightener to heavily hand paint lifting the hair to a pale yellow/white.

3. Tone with 20g Oway Hcolor 9.1 Ash Very Light Blonde and 2g of Oway Hcolor 0.1 Ash Booster/Tone Corrector, Oway Htone 9 Volume Cream Developer will complete a cool smokey look.

STYLE

1. To create this carpet-ready look, apply Oway Frozen Glaze throughout the hair and blow-dry.

2. Pull the hair tightly backward in a chignon and secure with a hair bungee cord.  

3.Utilize a foam donut and pin into the hair.

4. Wrap the hair around the foam donut and securely pin midshaft and ends around.

5. From the chignon, pull out little pieces of hair using a rat tail comb and weave ribbons sporadically throughout and tie into bows.

6. Apply Oway Glamshine Cloud to provide a glossy finish.



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