Salon Marketing Strategies to Elevate Your Salon Business in 2019

With the new year comes new opportunities to build and grow your salon business. But in order to take advantage of these opportunities, you need a solid salon marketing plan.

Here are some salon marketing strategies that will drive your business to new highs this year.

Salon Marketing Tips

1. Revisit your past year.

To get an idea of what you need to change and improve in the new year, you have to assess how your business performed with the marketing strategies you used.

The first step is to go over your past year’s marketing plan and identify which strategies and promotions gave positive and negative results. This way, you’ll know which strategies were effective for you and your business, and which ones you can do without in 2019.

As soon as you’ve completed this step, Salon Today recommends conducting a SWOT Analysis. This type of test identifies your business Strengths, Weaknesses, Opportunities and Threats. Your salon’s busy location is one Strength. Or, the fact that you’re probably one of the few holistic hair stylists in your community is a fantastic Opportunity you could use to your advantage. Social Media Marketing could be your Weakness, but that doesn’t mean you can’t turn it into an opportunity to reach more clientele. Last but definitely not the least, do not forget to look into Threats that can potentially hurt your business and find solutions for them.

2. Write down your business goals for the year.

After evaluating your business performance last year, write down what you intend to achieve at the end of the year.

Do you want to increase your client list? Improve your client retention? Do you want to learn new hair cutting techniques? Or get certified in Oway and Original & Mineral? How about boosting your social media presence?

Having a clear idea of your goals will help you create an effective salon marketing strategy.

3. Create a Salon Marketing Calendar to guide your marketing decisions.

There’s no shortage of holidays to celebrate every month. As a business owner, it’s important to keep track of them, regardless of how bizarre and trivial they seem. You don’t have to participate in every holiday – simply find one (or a few) that works for you and your salon.

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People are attracted to any thing that’s different, so your promotions are bound to get noticed by potential clients, especially online. Because holiday content is timely and attention-grabbing, incorporating it in your marketing strategy will certainly get you more traffic and engagement.

4. Step up your Instagram game.

Today, Instagram has more than 1 BILLION ACTIVE USERS. If your salon still doesn’t have an Instagram page, then sign up today because you’re missing out on tons of potential clients! I know there’s always new things happening with social media and sometimes it can seem overwhelming but making sure your presence is there is key for boosting your brand.

First things first: Be sure your salon’s Instagram is a BUSINESS ACCOUNT and not a personal one. Switching to a Business Account has a lot of perks:

• People can easily contact you by phone or email through your business profile.

• You get access to Instagram Insights - an analytics tool that provides real-time data about your demographic: their location, age group and their online behavior. You also get an insight into which type of content attracts followers and engagement. All of this data you can use to take your Instagram page and your business to the next level.

• Most importantly, clients can now book through Instagram! They no longer have to call or go to another website or app to set an appointment, saving them time and giving you more bookings. Popular salon booking softwares like Vagaro and StyleSeat are already integrated into the platform. Making it easy for you to gain new clients!

Here’s the fun part: Instagram makes it so easy to run giveaways. All you have to do is post, create your own hashtag for easy tracking and require a follow, like or comment and people will come flooding your page. Holidays like Mother’s Day is always a great time to give back to clients. Things like Mother & Daughter Makeover Giveaway is a popular one among clients. Instagram Giveaways do not have to cost a lot - as long as it’s enough to make noticeable difference, like a haircut and gloss or partial highlights, then you’ll be sure to get a lot of engagement and even new clients out of it.

Take it a step further by putting together a basket giveaway, including products or prizes from other businesses within your holistic circle and post on each business’ Instagram page. This way, you get maximum exposure without spending a fortune.

With Instagram’s algorithm changing daily and usually not in the favor of small businesses it’s more important than ever to boost engagement and use every tool Instagram gives you to reach new and current clients!

5. Integrate Chatbots into your Facebook page.

First, does your business have a Facebook page? If not, we highly encourage you to get one. Social media is the new search engine, many young customers especially millennials and Gen Zs use Facebook and Instagram when searching for and verifying a business. The absence of a social media page will make them think twice about doing business with you. So if this year your goal is to increase your client list, you need to step up your social media game.

Second, as soon as you have your Facebook page set up, be sure to integrate chatbots. There are reports that some people are uncomfortable talking on the phone or face to face to ask questions or book an appointment, and chatbots are great at fulfilling such requests. In fact, Entrepreneur.com reports over 45% of clients actually prefer interacting with chatbots for customer service, according to research.

Through the new Facebook Chatbot service, clients can:

• Get answers to FAQs
• Book an appointment
• Perform cancellations
• Get new offers or discounts
• Order products
• Many more!

As a busy hair stylist, this will help you to attend to your client’s needs online without even lifting a finger, allowing you to focus on your clients in the salon.

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from Simply Organic Beauty http://bit.ly/2FLPOsf

Green is the New Black: Fresh, Sustainable Twists on the Salon Dress Code

The hair salon and black uniform have been going together for decades like lightener and foils. Black looks great on just about anyone, and can easily be dressed up or down. Most importantly, it hides stains! Because of these reasons, many consider black as the (unofficial) standard for salon professionals.

However, adhering to this notion can prevent your business from standing apart from the rest. This year, ditch the black plastic capes and adopt these fresh, sustainable ways to spruce up your salon’s professional and green appeal!

Oway Regenerated Cotton Collection

The Oway Regenerated Cotton Collection is a set of eco-friendly and biodegradable covers that will change your client’s perception of your salon. Each item in the collection is thoughtfully crafted with the highest standard of fabric cutting, assembly and finish to create timeless, classic pieces you and your clients can use without guilt. They are made with 50% repurposed cotton scraps weaved with natural cotton yarn to produce soft and breathable garments that bring both style and comfort.

Neatly adorned with the Oway embroidered logo, each garment also comes in an elegant drawstring bag for safe storage. Because let’s be honest - these pieces are too pretty not to protect!

SEE THE COLLECTION

FOR THE SALON CLIENT

Oway Regenerated Cotton Kimono

Wrap your clients in style with the Oway Regenerated Cotton Kimono. A true product of Italian craftsmanship and quality, this charming garment introduces clients to the world of holistic hairdressing. It’s designed with wide sleeves and cotton belt to ensure mobility and put the wearer at ease.  Trendy and elegant, your customers will not be disappointed.

SHOP HERE

Oway Regenerated Cotton Cape

The Oway Regenerated Cotton Cape gives a twist on the classic salon cape. With a wide and enveloping design, it is specifically made to fit all clients. It also comes with an adjustable, soft cotton tie strap, so it does not give that tight-around-the-neck feeling traditional salon wraps do. With this comfy cape, you can now kick your Velcro and button closures to the curb!

SHOP HERE

FOR THE HAIR STYLIST

Oway Regenerated Cotton Apron

Wearing matching garments is key to setting the mood and adding a professional touch to your services. Oway has created the Regenerated Cotton Apron - a lightweight, modifiable apron to complement the Kimono and Cape. It’s designed with highly functional pockets and fine metal loops to customize the apron according to your needs. After all, the stylist’s ability to move effortlessly is just as important as the clients!

SHOP HERE

Oway Biodegradable Capes

For an extra layer of protection, try Oway’s Biodegradable Capes sourced from maize, a renewable corn material. These salon capes are completely decomposable and reusable, making them eco-friendly alternatives to plastic. Plus, they comes in a box of 30, so they’re plentiful to boot!

SHOP HERE

Many hair stylists prefer black as it is the least likely to show color, spills or other salon mishaps. But with the new Oway Regenerated Collection, you can now add a twist to your salon uniform. Not only can you experiment with your looks, you also get to choose a more environmentally friendly option and make a stand against waste!

from Simply Organic Beauty http://bit.ly/2FImtz8

Trending Hair Colors This Week – Vol. 81

New year, new formulas! If you’re looking to start 2019 off with a bang, check out these hair color formulas from our Holistic Hair Tribe!

See our favorites below!

Flamingo Hair Color Formula

Hair by Kai Fujimoto

We’re obsessed with Kai Fujimoto’s rosy take on Living Coral – Pantone’s Color for the Year. Would you believe there’s Oway Mysterious Purple in this formula?

On Pre-lightened Level 9 Hair: 40g Oway Hcolor 11.17 Frosted Platinum  + 80g Oway Htone 9 Volume Cream Developer + 60drops of Oway Hmelt Playful Rose + 60drops of Oway Hmelt Mysterious Purple

Processing Time: 20mins

Rosewood Hair Color Formula

Hair by Heather Dill

To give depth to the hair color, Heather suggest pulling the base through a few pieces, then painting the Ends formula on the rest. Be sure to comb it all together for a blended look.

Base: Oway Hcolor 3.0 Natural Dark Brown + Oway Hcolor 4.6 Red Brown + half Oway Hmelt Red Energy

Mids to Ends: Oway Hcolor 6.0 Natural Dark Blonde + Oway Hcolor 6.66 Deep Red Dark Blonde + Oway Hcolor 5.46 Red Coppery Light Brown + half dropper Oway Hmelt Mysterious Purple + half dropper Oway Hmelt Red Energy

Sunset Coral Hair Color Formula

Hair by Autumn Beaty of The Lotus Room Organic Salon

Sunset-inspired hair colors are probably one of the prettiest hair colors ever created. When it’s as beautiful as this one, it’s hard not to be blown away.

Prelightened with O&M Paint Powder Clay Lightener

Base: O&M CØR.color 44.65 Red Intense Brown with O&M CØR.color 10 vol Activator

Mids: Oway Hcolor 7.43 Copper Golden Blonde + O&M CØR.color 3.5 vol Activator

Ends: O&M CØR.color 9.03 Very Light Beige Blonde + O&M CØR.color 10.0 Lightest Blonde + O&M CØR.color 3.5 vol Activator

Primrose Hair Color Formula

Hair by Teena Smith of Smoke + Mirrors Baltimore

Everything about this look is too beautiful for words. From the cut to hair color and dimension, this is one the best works we’ve seen in our community so far.

Partial babylights: Oway Hbleach Butter Cream Lightener

Pretoned: Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 10.1 Ash Extra Light Blonde with Oway Htone 9 Volume Cream Developer

Rose Color

Roots: 10g Oway Hcolor 11.17 Frosted Platinum + 10g Oway Hcolor 10.1 Ash Extra Light Blonde + 3 drops Oway Hmelt Playful Rosee + 3 drops Oway Hmelt Green Harmony

Ends: Same formula + diluted with Oway Hmilk No Stress Conditioning Treatment

Tulip Garden Hair Color Formula

Hair by Heather Leigh Ford of Ananda Organic Salon

When you’re only halfway done but the tones already look amazing. Heather can relate. Use her formula below to re-create this on your client.

Roots: Equal parts Oway Hcolor 6.77 Deep Purple Dark Blonde + Oway Hcolor 6.66 Deep Red Dark Blonde + Oway Hcolor 9.3 Golden Very Light Blonde with Oway Hcatalyst 20 Volume Cream Developer

Melted into: Equal parts Oway Hcolor 11.17 Frosted Platinum + Oway Hcolor 6.77 Deep Purple Dark Blonde with Oway Htone 9 Volume Cream Developer

Previously Prelightened a Clean Level 9 Mids to Ends

Winter Berry Hair Color Formula

Hair by Katie Karlo of Artemis Salon

Katie’s client was a natural level 5 with lighter ends. To give her hair amazing shine and dimension, she used the formula below:

Roots to Ends: Oway Hcolor 4.56 Red Mahogany Brown + 15vol

Processing Time: 35mins

from Simply Organic Beauty http://bit.ly/2CtXhbj

5 Ways to Reduce Your Salon’s Environmental Impact

Did you know Hair Salons can be some of the biggest offenders of the environment? From excess water and electricity usage to all the plastic filling our oceans and landfills, salons produced a lot of waste.

In fact, over 150 million pounds of trash are produced in salons each year. But going green doesn't have to be hard and expensive.

Adopting more sustainable practices behind the chair can save the planet and your wallet. Here are five easy ways to reduce your salons environmental impact.

How to Go Green at the Salon

1. Choose more sustainable salon products.

Every dollar we spend is a vote for how we want the world to be. It's important to partner with brands and companies that are not only dedicated to the green movement but are pushing the needle in terms of sustainability.

It's not enough to just have products that can be recycled or use post-consumer plastic. We want to kick plastic out of salons altogether.

HERE'S WHY: Plastic never breaks down in the environment. And it's WEAK. Plastic is weak because it's not infinitely recyclable. What that means is that eventually, plastic cannot be recycled anymore because it has become too weak and compromised to be used as packaging. 

So what happens once you can't recycle plastic anymore? It ends up in our oceans and landfills. Not only is plastic harmful to wildlife and the environment, but it's also bad for us. 

Plastic leaches harmful chemicals into our products that we use on our heads every day. So, eliminating plastic in the salon is paramount.

THE ALTERNATIVE: Oway is a company that vowed to remove plastic packaging from all of their products. People told them they were crazy and that it couldn't be done. Well Oway makes the impossible possible.

For our products, we've chosen amber glass. Amber glass is infinitely recyclable. It's strong, durable and can be used again and again without losing strength.

Benefits of Amber Glass

But who needs to recycle when you can upcycle?

• Amber glass is eye-catching and gorgeous and can be used to create all sorts of salon decor. You can use it to store your combs, clips and brushes.

• Another benefit of amber glass is that it's an all-natural preservative. The dark color protects the product from UV light and lets you have more natural products without the harmful chemicals

You may be thinking: What about my tools, like brushes and bowls. Oway makes tools made from 100% corps straw. Corps straw is an all-natural renewable resource that can be transformed into strong, durable salon tools.

2. Encourage your team to be mindful their water consumption at the salon. 

Check all water fixtures for even the slightest leak. Even a slow drip can run up your water bill and waste as much as 300 gallons of water a month.

While looking at your water fixtures, consider implementing an eco-friendly alternative. For example, ECOHEADS reduces water and energy consumption by 65%.

3. Choose LED lighting.

LED light bulbs lower your energy consumption by 75% and last 25 times longer than traditional light bulbs, reducing your energy waste and electricity bill.

4. Implement a Salon Refill Program.

Having a Salon Refill Program is not only fun for your staff and clients, but it also has so many benefits for your business, your clients and the planet.

Implementing it is simple.

• First, you need to create a refill station for your products in order to make this program a success.

• You'll need to opt for professional-sized hair care and styling products.

• Since you'll be saving money on product with this program, you can pass the discount along to your clients, breeding loyalty and retention

5. Choose air-purifying plants.

Instead of wasteful purifiers, you can choose plants to detoxify your salon. Pants like English Ivy and Peace Lily remove common salon toxins like ammonia, formaldehyde and excess CO2.

Now that you know 5 easy ways to go green in your salon, be sure to check out our other videos and articles that will help you change your salon to the better!

Sign up for our Holistic Hair Stylist Challenge 2019 and get the video straight to your email!

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from Simply Organic Beauty http://bit.ly/2VXDBFH

Golden Globes 2019: The Best Beauty Looks

The 2019 Golden Globe Awards was full of surprises and upsets. But if there’s one thing more interesting about the ceremony itself, it’s when the celebrities arrive on the red carpet in their show-stopping gowns and stunning hair ‘dos and makeup.

Check out our red carpet favorites below!

Lucy Boynton Hair Color Formula

COLOR

To achieve Lucy Boynton’s hair color, start by using the O&M Paint Powder Clay Lightener and O&M CØR.color 40 vol Activator to lighten from roots to ends. Then, apply a base color of O&M CØR.color 9.1 Very Light Ash Blonde and O&M CØR.color 10 vol Activator on her roots of to give depth and a very softly shaded effect. Shampoo then apply a toner of O&M CØR.color 10.8 Lightest Pearl Blonde all over the hair with a semi-activator. Let this process for 20 minutes, then shampoo and treat the hair with O&M Seven Day Miracle Moisture Masque. The coconut in this product will add extra nourishment to the hair.

Source: Celeb Mafia

STYLE

Place O&M Know Knott Detangling Spray into damp hair, then blast the hair dry without using any brushes until it’s about 80% dry. Then place liberal amounts of our sea salt spray O&M Surf Bomb Sea Salt Texture Spray through the hair to create volume and texture. Please note that Surf Bomb is designed to give a more matte gritty appearance. This is not a shiny product. From there, create a center part using a large barrel iron, giving the hair a small S wave and keeping the ends straight. Allow the hair to cool down. Finally, spray O&M Original Queenie Firm Hold Hair Spray to set the style. To soften the curls and create the fullness, use a wide tooth basin comb.

Thandie Newton Hair Color Formula

Source: Elle.com/Frazer Harrison

COLOR

For Thandie Newton’s hair color, use a back to back semi-permanent formula to layer the depth and glaze her hair. Use O&M CØR.color 4.0 Brown with a O&M CØR.color 5 vol Activator onto damp hair. Then, shampoo hair and use half 4.0 and half O&M CØR.color 0.00 Clear as our final color. This will give depth and incredible shine. Detox the hair then use O&M The Power Base Protein Treatment. Power Base is a mixture of both protein and moisture which is fantastic for curly coarse hair.

STYLE

Begin by layering O&M Know Knott Detangling Spray and O&M Frizzy Logic Finishing Shine Spray onto damp hair and dry until 80% of the moisture is out of the hair. Then, place O&M Frizzy Logic Shine Serum through the hair and smooth with a natural bristle brown brush to make the hair smooth from roots to ends. Starting at the nape, take an inch-wide section. Using a small curling wand, create curls all around the barrel, forming a tight S shape from roots to ends. Continue this all the way up the hair, then allow to cool. Next, brush the hair gently with a large tooth comb to release the curl. Using your O&M Detangler Hair Brush, break the curls up to create a soft wide triangular Afro effect. Finish the style with O&M Frizzy Logic Finishing Shine Spray to settle any frizzy and impart an amazing shine onto the hair.

Lady Gaga Hair Color Formula

COLOR

Do on-scalp lightening using O&M Ammonia Free Keratin Powder Lightener for 50 minutes. Then, do mid-length to ends cleanse using O&M Ammonia Free Keratin Powder Lightener, O&M Original Detox Shampoo and water. Then use O&M CØR.color 10.6 Lightest Violet Blonde onto damp hair to tone and remove unwanted warmth from the hair. To achieve the blue glaze through the hair, mix 30g of O&M CØR.color 0.00 Clear with 1g of O&M Mineral.CCT 0/88 Blue Tone Booster with O&M CØR.color 3.5 vol Activator. Paint this through the hair on the crown, nape and hairline. Then, emulsify through like a shampoo to give a blue rinse like effect. Shampoo and condition, then the hair is ready to style.

Source: Elle.com/Getty Images

STYLE

Apply a mixture of O&M Atonic Hair Thickening Spritz and O&M Know Knott Detangling Spray through the hair then finger-dry to 100%, smoothing the hair using a Denman Brush. Then, apply O&M Style Guru Styling Cream through the hair and dry again using a Denman Brush. To create the roll, pull the hair from the nape to the crown then roll like a sausage (you can also place some hair stuffing to create more of a bump). Once rolled, pin and secure the hair with a fringe pin in silver so they couldn’t be seen. Then pull the sides up, wrapping them around and tucking them in like a French roll. Once the style is set in place, put some O&M Frizzy Logic Shine Serum onto a tint brush and paint onto their hair to create a shiny almost wet look effect.

Julia Roberts Hair Color Formula

Source: People Magazine/Steve Granitz/WireImage

COLOR

To achieve this hair color on Julia Roberts, paint the new growth and melt out about an inch using Oway Hcolor 6.0 Natural Dark Blonde and Oway Hcatalyst 20 Volume Cream Developer. Then, add face framing highlights and lift with Oway Hbleach Butter Cream Lightener to a level 9 pairing with Oway Hcatalyst 40 Volume Cream Developer. 

Color the remaining hair with 25g of Oway Hcolor 9.3 Golden Very Light Blonde and 5 g of Oway Hcolor 9.43 Copper Golden Very Light Blonde and Oway Htone 9 Volume Cream Developer.

Once processed, shampoo with Oway Hbalance Post-Color Neutralizing Shampoo and condition with the Oway Hbalance Post-Color pH Mask to restore the hair’s natural pH. Towel dry and mist the hair with Oway Hrestore Protein Treatment Spray, which will add natural protein, evening the porosity of the hair. Then, glaze over the hair with the Oway HNectar Color treatment Oway Hnectar 10.32 Caramel Extra Light Blonde and Oway Htone 9 Volume Cream Developer. This will add shine, condition the hair and seal the color.

STYLE

Prep damp hair with an Oway Glossy Nectar and Oway Flux Potion cocktail to reduce frizz and help hold the overall style while reducing hair breakage during the drying process. Once the hair is blown out, mist the Oway Thermal Stress Protector and curl with your preferred iron. Start wrapping the hair from the eye down. Brush the curls out into a wave pattern once the hair cools. Finish with the Oway Sculpting Mist to set style.

Jamie Lee Curtis Hair Color Formula

COLOR

To re-create Jamie Lee Curtis’ hair color, lighten the hair out past pale yellow using the Oway Hbleach Butter Cream Lightener and Oway Hcatalyst 40 Volume Cream Developer. Tone with Oway Hcolor 90.11 Intense Ash Super Bleaching Blonde and Oway Htone 9 Volume Cream Developer. After your color has processed, shampoo the hair with the Oway Silver Steel Hair Bath, which will additionally reduce the yellow from the hair and condition with Oway Color Protection Hair Mask. Towel dry the hair and spray the entire hair with Oway Color Protection Veil to prevent color from fading. To maintain this color, remove any unwanted warm tones using the Oway Silver Steel Shampoo at home once a week.

Source: People Magazine/Daniele Venturelli/WireImage

STYLE

Prep the root area on damp hair with the Oway Volumizing Root Spray and blow-dry texture up into the hair. Finish with the Oway Shaping Putty twisting and polishing the hair into shape.

Emily Blunt Hair Color Formula

Source: People Magazine/Frazer Harrison/Getty/Laini Reeves

COLOR

Highlight the hair with small babylights using the Oway Hbleach Butter Cream Lightener and Oway Hcatalyst 30 Volume Cream Developer. Spice up the remaining hair fabric with Oway Hcolor 6.35 BST Tobacco Dark Blonde and Oway Htone 9 Volume Cream Developer. Complete the color using Oway Hnectar 10.21 Extra Light Lavender Blonde and Oway Htone 9 Volume Cream Developer after the hair has lifted.

STYLE

Blowdry with the Oway Flux Potion and a drop of the Oway Nurturing Drops to create volume, texture and thermal protection. This cocktail will also nourish and seal the ends while speeding up your blowdrying time.

Then after the hair is dry, use Oway Plant & Mineral Refresh as a dry shampoo, adding more texture for the braid you will be creating. Using a center part, fishtail braid from front right to middle back, and then repeat on left side. Leave a few small pieces out around the face to frame and detail the face. Use bobby pins to tuck and secure the braids in the back. To complete this style, use Oway Glamshine Cloud to add shine and control flyaways. Add hair accessories for additional bling. Don't forget to spray the hair with Oway Sculpting Mist to hold style in place for your fun evening out.

from Simply Organic Beauty http://bit.ly/2Fl2gz3

5 Healthy Habits Every Hair Stylist Should Practice

For many people, the New Year is a symbol of positivity and renewal. Everyone wants to be healthier and happier for their New Year’s resolution, but many end up falling back to the same place they were after a few weeks.

The secret: CONSISTENCY. Doing things consistently will help you develop the right habits, and when you do them long enough, these habits will eventually become part of you without even realizing it.

The same thing applies to work. As hair stylists, we use our bodies all day and come across people with different energies. But we come to accept this as “normal” that we tend to forget about our own well-being, eventually wearing us down.

This 2019, start the year right by investing in YOU FIRST. Check out our tips on how to elevate your body and mind through daily habits and rituals.

Healthy Habits Hair Stylists Should Practice

10-Minute Mindful Meditation

A quick 10-minute meditation can make all the difference in your mental health. You can do it before you start your day, in between client appointments or at the end of the day when you want to let go of all the stress and negative energy.

Meditation Step-by-Step

• Get a timer and set it to 10 minutes.
• Find a comfortable, seated position and keep your back straight.
• Relax your shoulders. Then, close your eyes.
• Next, relax your face, bringing your attention to your breath. Let the natural rhythm of your breath flow.
• If you mind begins to wander, slowly bring your attention back to your breath.
• Practice for 10 minutes.

Yoga Poses for Hairdressers

As hairdressers, we put a lot of strains on our hands, shoulders and lower back. In fact, some of the top health issues many hair stylists face​​​​ as they work in the profession are musculoskeletal disorders, such as Carpal Tunnel Syndrome and Upper and Lower Back Pain.

These Yoga Poses will help strengthen your body and prevent ailments.

Wrists

• Begin by making a fist. Then, circle your fists away from you.
• Next, circle your fists towards your chest.
• Do this five times each way for about 30 seconds.

Hands

• Extend the right arm in front of you, with fingertips pointing to the ceiling.
• Grab a hold of those fingertips, then gently press down.
• Do this for five breaths on each hand and repeat as desired.
• Do the same exercise again but with fingertips pointing down towards the floor.
• Repeat as long as you need to.

Shoulders

• Place your hands on your shoulders and make big circles with your elbows. Repeat 10 times.
• Then, go to the opposite direction. Repeat 10 times.
• Next, extend your arms to the opposite sides.
• Bend your elbows, hugging the right arm towards you. Hold for five breaths.
• Repeat the exercise on the other arm. Repeat as needed.
• Finally, take your right arm over your head, dropping it towards the back.
• With your left hand, grab your right hand. You can also use a towel or a strap to hold on to.
• Hold for 10 breaths, then repeat on the other side.

Lower Back

EXERCISE 1

• Go into a seated position. Come to the edge of your seat.
• Place your hand on your lap. Then begin to open up your chest and lengthen your neck.
• Look up as you inhale. As you exhale, round your back, tucking your chin towards the chest.
• Continue to do this flow for 10 breaths with rests in between.

EXERCISE 2

• Next, bring your feet up on the chair. Bend your knees and hug them with your arms.
• Drop the chin towards the chest.
• Hold for about 10 breaths and repeat as needed.

EXERCISE 3

• Finally, drop your upper body down.
• Relax your shoulders and tuck your chin towards the chest.
• Hold for five breaths and slowly rise up.

Stay Hydrated!

As hair stylists, we can’t just survive on hairspray-laced coffee. Drinking the right amount of water will not only help you flush out toxins and maintain healthy skin, but it also greatly improves your brain function and energy levels.

In fact, studies have shown that the brain is strongly influenced by our hydration status. Mild dehydration (1-3% of body weight) can impair many aspects of brain function, including concentration and mood. In young women, for example, fluid loss of 1.36% after exercise causes drastic mood changes as well as increased frequency of headaches.

So how much water should you drink every day?

“Breakup” with Troublesome Clients & Toxic Salon Cultures

Hairdressers deal with people with different personalities all the time, and sometimes this can take a toll on our well-being. It is our belief that every situation can be approached with love and understanding but there are unique instances wherein it’s absolutely necessary to cut ties for the sake of our mental and emotional health.

When setting personal boundaries, the first step is to be mindful of the situation and your emotions. Nothing good arises from reacting emotionally. If anything, it will only cause more tension between you and your client or colleague. See where they are coming from and calmly explain your side. If the person persists with their toxic behavior, then it is best to let go.

This will not only improve your health, but it will also allow more space for more positivity to come into your life.

Aromatherapy: Diffusing Essential Oils

We’ve all heard about the magic of essential oils, but are they really THAT powerful? Tons of research have proven the health benefits of Lavender, Rosemary, Citrus Fruits and Lemongrass. Essential oils are simply concentrated extracts of these plants and more.

When diffused, essential oils instantly elevate the mood at home and the salon. They are also proven natural stress relievers, energy boosters and focus enhancers.

Now that you have these 5 healthy habits, use them to create better, much-improved version of yourself this 2019.

from Simply Organic Beauty http://bit.ly/2CcxJj2