Thursday, January 5, 2017

Find the Right Freelance Graphic Designer for Your Project

High angle view of an artist drawing something on graphic tablet at her desk

Contracting a pro to handle important design projects such as company logos, websites, and other high-profile brand imagery is critical if you want to help your business stand out in all the right ways.

Graphic designers have the skill and experience to handle a range of different projects, but finding the right person to make your brand shine can be intimidating. These articles from the Hiring Headquarters—Upwork’s resource for businesses, freelancers, and entrepreneurs—will give you a good starting point to help you find a freelancer who can give your project the visual impact it needs.

Where to start

Before you dive into writing a project description, it’s worth taking the time to outline your specific needs and gain an understanding of what qualities to look for in a high-quality graphic designer.

How Do You Hire a Graphic Designer?” explores the steps involved while offering tips on what to look for in potential designers to preparing for an interview.

It emphasizes the importance of identifying your project requirements before beginning your search, so you’ll know what strengths the ideal pro will have. Here are a few things to look for:

1) A strong portfolio. Reviewing examples of a designer’s previous work is one of the fastest ways to get a sense of their skills and approach to design. A portfolio can give you a clear feel for their style, too, and how it might apply to your project.

2) Professionalism. How does a designer conduct themselves during interactions? How do they present themselves, and have they made an effort to tailor their submissions to your particular business? These are important to watch for.

3) Customer feedback. Reviews from past clients can be telling. Whether positive or negative, client feedback can help inform your decision-making process.

Create a killer job description

A great description can help attract top talent to your project—if you take a strategic approach.

Design 101: Preparing a Graphic Designer Job Description” delivers an in-depth exploration of the ins-and-outs of crafting a description that appeals to the type of designer you’re looking for.

It begins by breaking down what graphic designers do and how they work, offering a better understanding that will help you through the writing process.

You’ll find different tips to help attract top graphic design contractors, as well as several factors to consider as you prepare your description. Beyond this useful foundation, the post also includes a sample job description you can adapt and use as a template.

Looking for more ideas to enhance your business? Head over to the Hiring Headquarters for more insights and insider articles!

The post Find the Right Freelance Graphic Designer for Your Project appeared first on Upwork Blog.



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