For the past five years, Hiroshi Saito, a serial entrepreneur with a passion for marketing, has looked to the Upwork website to find top talent to support the development of his ideas and businesses.
Most recently, Hiroshi decided it was time to take his current company’s social media presence to the next level: Within a few days was able to find an amazing social media manager with the B2B experience he knows will help his company grow.
Hiroshi is a co-founder and principal of HVAC BRAIN, an online supplier of heating, ventilation, and air conditioning (HVAC) supplies to facilities and institutions such as factories, manufacturing plants, hospitals, universities and other large buildings. Started in 2012 in Cleveland, OH, HVAC BRAIN now carries more than 60,000 products and services clients across the country.
The company was able to facilitate this growth by enlisting the skills and talents of almost 40 different freelancers over the past few years, including 18 that are currently engaged on some level.
“I appreciate all the help and support Upwork has given our company in sourcing and collaborating with a talented team of geographically distributed freelancers as our company has grown.”
— Hiroshi Saito, HVAC BRAIN Co-founder
Building the infrastructure of the business was the focus of the first few years. Hiroshi leaned on freelancers initially to get the website up and running, with help from graphic designers, web and e-commerce developers, and search engine optimization experts.
Hiroshi’s main focus now is growing HVAC BRAIN’s marketing efforts to connect with more customers and drive sales—which is why he went looking for a social media expert.
Social media management (SMM) is one of the fastest growing skills on Upwork, according to the latest Upwork Skills Index. Not only did Hiroshi need someone well versed in the latest social media tools and trends, but he needed someone with proven success in B2B marketing who could deliver measurable results.
Hiroshi feels he can find talent most efficiently by investing time to search for freelancers he think will be a good fit. After creating a detailed project description, he invites the people he’s identified to apply. For the social media project, he narrowed it down to a pool of 20 qualified freelancers; within a few days, he’d reviewed a number of proposals and set up interviews with the top four freelancers.
One freelancer in particular stood out above the rest, meeting all the tangible and intangible requirements for this critical project—a perfect match to help expand HVAC BRAIN’s social presence.
Hiroshi and HVAC BRAIN are a great example of how a business of any size in any industry can leverage the latest technology trends and skills needed to build a vibrant business that can thrive in the competitive business landscape.
If you are looking for support for your social media efforts, too, Upwork’s Hiring Headquarters has specific insights to help you create a social media job description and how to hire the right freelancer, as well as the latest ideas for harnessing social media and improving your marketing efforts.
The post How HVAC BRAIN Successfully Hired A B2B Social Media Pro appeared first on Upwork Blog.
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