Are your job posts attracting the freelancers you want to engage? We asked the Upwork Facebook community what they thought clients should include in their job posts to attract the best talent. Here is a sample of what they had to say.
“A client grabs my attention when they post a clear description, including links—so that I can truly understand all aspects of what the job entails—and writes in a friendly tone so that it feels like I am actually getting to know that person. The more I get a sense of the actual person I’d be working with, the more likely I am to pursue a conversation about the project.
“If I am left feeling confused about the job or the type of person posting, then I will not pursue it further. I also look carefully at the ratings and reviews they have received AND the ones that they have left for other freelancers. If [a client] leaves less than 5-stars for a freelancer but claims to ‘love their work,’ then that is a red flag for me.
“Finally, be clear about what the rate is. So often it is presented in a way that makes no sense…either posted as an hourly [project], but described as a fixed-rate [project], or vice versa. Or an amount is posted as a budget, but does not specify whether it is the project’s overall amount for all freelancers hired or is the amount per freelancer.”
“Honestly, what catches my eye is personality in their job post. If there’s a flash of humor or some other insight as to the type of client they’ll be, I’m instantly engaged in what they’re saying and want to learn more. I like to apply for jobs that are not only a good fit, but where I know the client will be fun to build a relationship with… In short, be you, be funny, and be respectful.”
“A client should clearly explain what the project is about and what they are looking to achieve from it. Include expectations of the freelancer, clearly stating the required level of experience and competencies that they’re looking for in the freelancer.”
— Kanwal Zahid
“Include a description of the company and introduce the person posting the job. Give a big picture of what the project is about [including things like] subject, purpose, who are the users, who are the team members.
“A clear and complete description shows that the client is engaged to follow up after the project and give you feedback. It is also good to know if there is an opportunity for long-term collaboration.”
“It’s important to know what type of business the client has. It’s all very well posting a job description but without context it’s hard to submit a meaningful proposal. Knowing the type of business a client has can help you understand their goals and target your proposal/work to their needs.”
“Clients should specifically mention the tools and systems that will be used in the tasks so the freelancers can effectively prepare before the interview.”
“[Clients should include] a clear description of the product/service being sold, a description of the goals for their project, and how they hope the results will benefit their business. Not only would this be a great way to select which [proposals] to consider (because they’ll address those issues in their [proposal]), but [it could] also save a good amount of time [because they’ll] figure it out ahead of time and not waste valuable time on the phone trying to figure this out with the chosen freelancer.”
“I work on both sides of the equation. You know what’s magic? Actually taking the time to write a proper procedure for projects that get done regularly. Have the person doing the hiring write the procedure (e.g. daily social media monitoring) or pay a contractor to write it, then refine it as you go. It can also help you write the job ad because it contains all the tasks the person has to do. And it saves so much time, money, and stress later on.”
“Be specific about tasks and skills, time zone/location, language proficiency, estimated hours required—and have a verified payment method and a paid trial period—and you will stand out as legitimate. Experienced Upworkers will consider the opportunity and apply!”
“Many clients shoot out a $5 budget or similar budget and then say ‘price is a placeholder’ [in the job description]. The best freelancers won’t spend time reading through a job posting if the job rate isn’t perceived as reasonable [from the overview]. “
You can get more tips and resources for writing a great job post—including links to help you determine your project’s scope and budget—in “Find the Best Freelance Help with an Outstanding Job Post” >>
Editor’s note: Responses edited for length, grammar, spelling, and clarity. The statements above are those of their authors and do not constitute the views or opinions of Upwork.
The post 10 Tips For Attracting the Best Freelancers to Your Project appeared first on Upwork Blog.
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