Imagine a world where billions of everyday objects collect and store data in the cloud about what’s happening in, on, and around them. Now consider the possibilities for any business that can find the most effective ways to tap into the power of all this data and put it to good use.
Though it might sound like science fiction, this is a world we already live in—and it’s growing at a rapid pace. The Internet of Things (IoT) is here, and it poses a fascinating new range of opportunities for companies willing to embrace its potential.
If you’re eager to know more about the Internet of Things and what it can do for your brand, look no further than these articles from The Hiring Headquarters—Upwork’s resource for entrepreneurs, executives, and freelancers.
What Is the Internet of Things, Anyway?
With the IoT expected to encompass more than 50 billion objects around the globe by the year 2020, it brings not just potential convenience but also incredible opportunities for interaction and marketing.
“Eye on the IoT: An Intro to the Internet of Things” provides an accessible on-ramp for understanding what the IoT actually is and the impact it’s expected to have heading into the future.
It includes a helpful diagram that shows just what an IoT-connected household looks like. Beyond the game-changing advantages presented by this technology, there are also related concerns and factors that could affect the way we do business.
How Will the IoT Affect Big Data?
Businesses that learn to use the data data flowing in from the IoT will have to take a closer look at their existing data architecture and ensure they’re equipped to handle the load. Big data is only going to get bigger, which is why avoiding growing pains when scaling up requires a careful, measured approach.
“5 Ways the Internet of Things Will Change Big Data” examines some of the biggest obstacles and how they can be overcome. Aside from offering insight into how businesses can benefit from the increase in big data, the article offers practical tips and technical suggestions to help companies navigate the transition.
How To Access the IoT’s Marketing Power
Information is power, especially when it comes to your customer base. Being armed with the right info about your target market’s habits, needs, and problems can help you improve your products and services. It also makes it far easier for your brand to engage with them effectively—based on actual data from your customers—in order to forge a stronger bond.
“5 Tips for Crafting a Marketing Strategy for the Internet of Things” considers what the IoT has to offer from a marketing standpoint, and suggests how it can apply to both customer service efforts and a broader marketing plan. It explores specific approaches to help maximize the use and value of the data collected while enhancing the effectiveness of a promotional strategy.
To stay up-to-date on the latest developments with the Internet of Things, be sure to keep an eye on The Hiring Headquarters.
The post The Internet of Things: A Primer for Businesses appeared first on Upwork Blog.
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