You’ve probably heard about the rising demand for inbound marketing talent. If you’re in writing, design, SEO, social media, translation, sales, or marketing—companies desperately need your help.
How desperate are they?
This year on Upwork alone, marketing automation job posts rose by 40 percent, inbound marketing jobs jumped by 68 percent, and demand generation jobs soared by 206 percent!
Organizations from nonprofits to big-name brands can’t find enough help to accomplish their many marketing projects. In fact, hiring inbound-trained talent has become the number one hurdle to inbound marketing success.
So what are some freelancers doing to attract more of these top clients? They’re brushing up on their inbound marketing skills. And it’s easy because you can…
Get inbound marketing certified—for free!
Earn HubSpot Academy’s highly respected Inbound Certification for free. It’s a half-day, online course that you can take at any time.
Is Inbound Certification right for you?
Like most professionals, it’s important that your skills remain up to date. Being up to date means understanding the inbound marketing methodology. In today’s digital world, consumers can access the information they need with just a couple swipes of their thumb. That’s why traditional outbound—or push—marketing methods like ads and direct mail aren’t always the best way to reach them.
Inbound marketing works well because it doesn’t fight for the consumer’s attention. Instead, it drives consumers voluntarily to companies by using a combination of pull marketing techniques such as SEO, content marketing, and social media.
With your skills and Inbound Certification, you can help organizations attract their ideal prospects, increase brand awareness, drive traffic to their site or store, generate quality leads, and close more sales.
Once certified, you’ll have knowledge of how SEO, blogging, landing pages, lead nurturing, conversion analysis, and reporting combine to form an effective inbound marketing strategy. You’ll also have a solid understanding of inbound marketing basics including: website optimization, landing page anatomy, and inbound sales.
You can earn more consistent work with exciting clients today
As you saw earlier, there’s already a heavy demand for inbound marketing talent. And that demand will continue rising as more companies adopt these techniques.
So help your Upwork profile stand out to top clients who are eager for your expertise. Start your Inbound Certification today—it’s free!
The post A New Way to Attract More Work from Top Companies appeared first on Upwork Blog.
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