Augmented reality (AR)—the art of projecting digital images over the real world—has come a long way since 1968, when Ivan Sutherland first superimposed a geometric grid over a user’s view of a room with the world’s first head-mounted display. The apparatus was so large, it was affectionately called the “Sword of Damocles” because all its weight was supported by a mechanical arm suspended from the ceiling.
Today you can access the power of AR with the smartphone in your pocket, and that’s creating new opportunities for games, marketing, and the retail industry. Here’s a look at three ways AR is changing how we see the world around us.
How Pokémon Go demonstrated the power of AR
In the summer of 2016 something magical happened. Millions of people across the globe left the comfort of their homes and flocked to the streets, interacting with complete strangers from all walks of life, united in one common goal: Capturing pokémon. I’m of course talking about Pokémon Go, a phenomenon made possible by AR technology.
In “3 Simple Ingredients of Pokémon Go Success and How Augmented Reality App Can Work for Your Industry,” Anthony Suddia of IT Craft covers the app’s success:
“From the moment of its announcement, Pokémon Go has been a story of success; only people who have heard nothing about it remained unfazed. Moreover, the majority of those who have tried the game definitely love it. Pokémon Go has broken several records (according to Survey Monkey):
- Over 75 million users worldwide (as of July 26, 2016) even though it was available only in 32 countries.
- The most popular mobile game in the US. Estimated number of active players is about 26 million, most of them return regularly.
- High download rates so the game keeps attracting new players.
- High in-app purchase rates per an active user that is also a sign of high-level engagement.”
Suddia goes on to explore the key ingredients you’ll want to study if you aim to replicate that success within your own industry. He highlights how a well-known, long-lasting franchise like Pokémon, combined with simple game mechanics, a relatively low barrier to entry, and easy-to-access AR to create a successful product. Get the full story…
How AR is changing the way we do advertising
The advertising industry is always looking for new and innovative ways to interact with consumers, so it’s not surprising that digital marketers are starting to incorporate AR into their advertising campaigns. As Gleb Bryksin of RubyGarage explains:
“Augmented reality ads are immersive, which means they help marketers create a certain emotional connection with customers. Unlike images or banners, for example, AR ads are interactive and lifelike: consumers can see and even interact with them.
“Imagine, for instance, an eye-catching billboard advertising a just-released movie. Now think of the magic AR can do: passers-by point their smartphone cameras at the billboard and watch the trailer on their smartphone screens. Which of these two strategies (a billboard or an AR ad) is likely to incite more interest? No doubt, most customers will opt for an AR ad.”
In “How Augmented Reality Makes Advertising Interactive,” Bryksin dives into AR and how it’s changing the way we do advertising. From Ikea’s virtual furniture catalog, which allows customers to see how a piece of furniture might look in their actual living room, to the LCST Lacoste AR app that allows you to virtually try on their colorful line of trainers through your mobile device, Bryksin covers the many ways early adopters have integrated AR into their marketing campaigns.
Learn more by reading the full article…
How AR is transforming business
AR and its sister technology virtual reality (VR) used to be the stuff of science fiction. Today they are viable tools you can use to provide better customer service and gain a marketing edge over your competitors.
In “How Virtual and Augmented Realities are Changing Business,” software development company Vakoms dives into the many ways in which AR and VR can be used in your business:
“Virtual reality apps and augmented reality apps are designed to eliminate user pain points, enhance customer service, and create the personalized customer experience. The successful VR and AR implementation into a business model can also highly affect the way people ‘see’ the stores of future.”
Vakoms covers how AR is providing a refreshingly novel shopping experience, from an AR dressing room app from GAP that allows customers to try on clothing using a virtual mannequin tailored to their size, to VR tours of real estate properties that are still under construction. They offer plenty of tips and examples of how you can use AR and VR in your business…
Eager to learn more about AR? Check out more articles about the AR in the Hiring Headquarters >>
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