The Content Marketer’s Sure-Fire Strategy for Success [Ebook]

Content marketing is all the buzz right now and everyone seems to be jumping into it, but that doesn’t mean it’s easy. And yet, it’s essential for any organization that wants to stay competitive.

Sales pitches don’t work anymore; consumers find them irritating if they even notice them at all. What they will pay attention to is information that’s educational, entertaining, personal, or relevant. This makes good content essential.

Content can be effective in many different formats, from blog posts and infographics to videos and podcasts. Written content—such as white papers, case studies, and ebooks—isn’t just one of the most common types of content in use, it’s also the most important for marketers.

“In a nutshell, content marketing is a savvy way to soft sell. Get it right and you’re rewarded with increased sales, better leads, higher customer engagement, and stronger brand loyalty.”
— From The Content Marketer’s Sure-Fire Strategy for Success

According to the Content Marketing Institute, 88 percent of B2B marketers said they used content marketing—but just 30 percent felt they were doing it effectively. Coming up with a content plan that works can be intimidating and elusive.

That’s why Upwork and HubSpot teamed up to create “The Content Marketer’s Sure-Fire Strategy for Success,” a free ebook that offers a two-step plan to help any organization reach their content marketing goals. You’ll learn how to create:

1. A solid content strategy
2. A winning writing strategy

A content strategy is a plan that helps you determine what topics you should tackle and how you’ll organize the content you create. You’ll learn how to:

• Assess which topics will have the greatest value for you
• Differentiate the good content ideas from the great
• Score keyword volume and value
• Organize your content and create a structure for it.

For an introduction to creating content, “How to Choose Topics That Deliver Serious ROI” highlights how to choose the best topics—and how to avoid the one mistake most marketers make.

From there, you’ll see how a writing strategy will help bring your plan to life. You’ll learn how to:

• Blend local and virtual talent to form your ideal content team
• Find professionals with the right skills
• Keep your team on deadline
• Structure your content marketing process.

Content marketing is one of the most cost-effective ways to attract new leads, encourage loyalty, and build your reputation—when it’s done right. Get your copy of “The Content Marketer’s Sure-Fire Strategy for Success” to ensure your strategy hits the mark.

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